Mfun ICO

Mfun ICO

Disrupting the Digital Economy

The First and Largest Ecosystem to Reward Users in South East Asia

What is Mfun?

The Problem

$1 Ad Spend
Developer/ Publisher
Advertising
Advertising PlatformGame Providers cannot get good return on ad spend
Hope for the best
$1 Ad Spend
UserGames are not rewarded for time spent on games
$0.60 – $0.90 received
Developer/ PublisherGame Providers receive payment 30-90 days later after paying payments provider
Third Party Payment
$1 In-App Purchase
User

What Makes Mfun Special?

A more balanced and efficient game economy
Get Rewards For Playing
Earn Mfun tokens while you play. Use them for your in-game purchases across any other games or monetize your in-game efforts.
Bypass Middlemen
No more guess-vertising! Game developers and publishers can now maximize their return on ad spend (ROAS) and acquire gamers more effectively.
Safeguard Your Privacy
Only your mobile number is needed for verification.
Propel the Local Gaming Industry
Mfun wants to capture more value from the gaming ecosystem and redistribute that value to gamers and local game providers. Mfun has secured exclusive partnerships with top local game providers in Indonesia with access to over 23 million gamers.

SOUTHEAST ASIA AND THE GAMING MARKET

3rd largest region in Asia
Fastest growing gaming market
650 million people
300 million gamers
130 million gamers in Indonesia
$495 million spend on games in Indonesia
With a population of 650 million people, Southeast Asia ranks number 3 in Asia among sub-regions ranked by population, after China and India.
The booming gaming market in Southeast Asia is continuing its super growth trajectory. According to Statista, PC Online and mobile gaming revenue in South East Asia hit over US$2.2 billion in 2017 with expectations that it will reach over US$4 billion by 2021. The number of PC online and mobile gamers in SEA is projected to reach 300 million by the end of 2017, rising to more than 400 million by 2021.
This is a perfect time for game developers and publishers looking to expand in the region, thanks to increased mobile penetration and a high level of engagement amongst local players.
Indonesia’s enormous population of 260 million accounts for 40% of the entire Southeast Asian population. While Indonesia still has the lowest internet penetration rate in the region, its status as the No. fastest growing market for games in Southeast Asia indicates huge future growth potential.
According to Newzoo, Indonesia is also the largest market for gaming in the region with 43.7 million gamers spending a total of US$880 million a year.

MFUN BLOCKCHAIN REWARDS PLATFORM

Mfun is a blockchain rewards platform designed to capture more value within the digital ecosystem and redistribute the value to content providers and users.
Mfun wants to solve the three main inefficiencies in the digital economy which are
(1) users are not rewarded for their time spent on apps,
(2) content providers are not able to monetize their advertising spend and
(3) lack of transparency or trust.
By redesigning the transaction flows within the ecosystem, Mfun will create efficiencies by bypassing middlemen and re-distributing the value that create incentives for gamers, developers and publishers to foster closer collaboration.
A cryptocurrency, Mfun Tokens will be created to enable transactions within the Mfun Ecosystem.
Mfun tokens (“MFUN Tokens”) are ERC-20 compatible tokens distributed on the Ethereum blockchain pursuant to a related ERC-20 smart contract. Mfun is meant for use in the Mfun blockchain platform to perform transactions in the Mfun Ecosystem.

HOW IT WORKS FROM MFUN PROGRAMS FOR USERS

Play and appreciated
The longer you play, the more your Mfun token will be rewarded. Gamers can now monetize the time spent on gaming. They can even choose whether to perform additional tasks to get rewards.
No personal data
Unlike other reward systems that require you to submit personal information such as identification numbers, credit cards and bank account numbers, Mfun is built on blockchain technology and will only ask for your phone number for verification. This means there is no possibility of misuse of personal data.
No third-party
Game developers and publishers can now cut out intermediaries to more effectively get new players. They can channel their current ad spend into gamers who reward directly with Mfun tokens. In this way, gamers are more motivated to play more or try a new game.
In subsequent development the company creates a cryptocurrency that Mfun Tokens will be created to allow transactions in the Mfun Token Ecosystem. The token token is a compatible token ERC-20 distributed on the Ethereum blockchain based on the intelligent ERC-20 contract. Mfun is intended for use in the Mfun blockchain platform for conduct transactions in the Mfun Ecosystem.

Features of the platform

Given that the main contingent of players resides in southeast Asia, the platform will be aimed at attracting new users from this region. The largest percentage of players will be attracted from Indonesia, where, according to the most conservative estimates, the ecosystem participants will be up to 20 million users from this country. The Asian mobile games market is the fastest growing, and only in 2017 the annual turnover will be at least $ 2.2 billion. The region is the most favorable for promotion of mobile games, about 650 million people actively use mobile versions of games. About 40% of all players fall on Indonesia.
As a blocker, they will use their own algorithm. The use of blocking technology carries with it the transparency, openness, security and accessibility of control over all actions, while the general principle of decentralization of the platform remains. All internal operations will take place in the ecosystem, using MFUN tokens. can make in-game purchases using Mfun tokens. And the creators of games use them as reward to gamers for their time and for trying new games.

The Raise: Initial Coin Offering (ICO)

Number of Tokens for Sale
344 Million Mfun (43%)
Price per Token
USD $0.10
Acceptable Currencies
ETH, BTC, TEN, QASH
Total Number of Tokens
800 Million Mfun

Token Allocation

Seed, Private & Main Sales 43%
Reserved 21%
Bounties & Rewards 10%
Contributors & Advisors 16%
Founders & Mfun Team 10%

Use of Funds

Technology & Platform Development 40%
Partnership & Collaboration 20%
Legal & Compliance 4%
Marketing & Community Building 20%
Other Operation Costs 16%

Our Roadmap

PHASE ONE
2018 Q1 – Q3
SDK V1.x
Account System, Wallet system (token balance ready), Proof of Stake mining system
E-Wallet
Balance Display, Proof of Stake mining system introduction
Website
Launch of website, white paper and games
PHASE TWO
2018 Q4 – 2019 Q1 LIVE
SDK V2.x
In app purchase API, advertising module, token purchase module, reward module, security module
E-Wallet
CP list display (displays current content providers)
Website
Launch of voting system to support smaller developers. Top new games (via user voting) can help developers earn
PHASE THREE
2019 Q2 – Q4
SDK V3.x
Launch reward system with machine learning algorithm

Our Team

Industry leaders with experience in Technology,
Gaming and Business Operations.
BRIAN FAN/ Co-Founder
BP TANG/ Co-Founder
KEVIN PANG/ Chief Technology Officer
MICHAEL LEE/ Head of Operations
JEFF WONG/ Head of Marketing
KERENINA SUNNY HALIM/ Head of Communications
YONG YUN LIN/ Senior Marketing Executive
JAKA KRISTANDI/ Head of Business Development
TIRZANI MELVIN/ Senior Finance Executive

Gaming Advisors

ARIEF WIDHIYASA/ CEO, Agate Studio
RICKY SETIAWAN/ CEO, Duniaku Network
JASON LIM/ Co-Founder, Yogrt
INDRA GUNAWAN/ Co-Founder, Artoncode Gaming Company; Pedals.id
ANTON SOEHARYO/ CEO, PlayGame.com & Founder Touchten
OCTAVIANUS LA TEDJOJUWONO/ Fund Manager, Managing Director, Indo Capital Market Professional
OTTO SATRYA DJAUHAR/ Founder & CFO, E2Pay Global
KAREN NEW/ Author of “New Assets” & Adjunct Lecturer at Singapore Fintech Association on Crypto-Literacy
ROBERTO CAPODIECI/ Founder Board Member & Founder of Blockchain Zoo
LARRY MENG/ Senior Blockchain Professional YouGeJi Technology Ltd
DR WANG YUE/ Head, Visual Communication with Business Programme School of Business, Singapore University of Social Sciences
Official website: https://mfun.io/
Author: ket tumbar
ETH Address: 0x5A165374202E9648061144684846Afb8469645bf

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